Justin Bieber Endorses Product to End Texting While Driving
Justin Bieber, the 17-year-old pop sensation and actor, is barely old enough to operate a car. Today, Bieber became an advocate for ending texting while driving, a behavior that experts say leads to thousands of accidents among drivers every year.
Bieber will endorse a product created by Options Media Group Holdings (OPMG) that allows parents to set up their children's cell phones to not work when in a moving vehicle. The product will launch on June 6.
In 2009, 5,474 people were killed in the U.S. because of accidents that involved distracted driving, especially drivers using cell phones to talk, text or surf the internet. Another 448,000 were injured.
The 16% of drivers under 20 years old involved in fatal crashes were distracted while driving. That's a number that Bieber is seeking to reduce to zero, if possible.
The company is currently a small stock, sitting at $0.02 per share. Will the stock boom as investors learn of Bieber's involvement in a potentially life-saving product? It wouldn't be the first time a celebrity drove the price of a penny stock upward.
In January, rapper 50 Cent appeared on CNBC, live at the Consumer Electronics Show, promoting a brand of headphones. He also spent that entire weekend tweeting about the company's stock. The company, H & H Imports (HNHI), saw its stock rise 240% in a matter of days.
Will OPMG see a similar rise? Stay tuned.
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