Amazon.com Inc was incorporated in July 1994 in the state of Washington. It was reincorporated in 1996 in the state of Delaware. The Company had completed its initial public offering in May 1997. It is an online retailer. The Company sells its products through its website. It also provides services such as advertising services and co-branded credit card agreements. It operates in two geographical segments: North America and International. The Company serves its consumers through its retail websites with respect to criteria such as selection, price and convenience. It has designed the websites to enable the sale of the products of the company and third parties across different product categories. Customers can access its websites directly and also through their own mobile websites and applications. The Company also manufactures and sells electronic devices. In addition, it offers Amazon Prime - an annual membership program that includes unlimited free shipping on different items, access to unlimited instant streaming of movies and TV episodes, and access to books to be borrowed and read for free on a Kindle device. It offers programs that enable sellers to sell their products on its websites and on their own branded websites, and offers to fulfill orders through them. The Company serves authors and independent publishers with Kindle Direct Publishing - an online platform that lets independent authors and publishers choose a percentage of their royalty option and make their books available in the Kindle Store, along with Amazon's own publishing arm Amazon Publishing. It also offers programs that allow authors, musicians, filmmakers, application developers and others to publish and sell content. The Company provides e-commerce and other services to businesses through commercial agreements, strategic alliances and business relationships. It also provides services such as web services, technology, computing, digital storage and other services, as well as enables sellers to offer products and services through its websites. The Company's competitors include physical-world retailers, publishers, vendors, distributors, manufacturers, and producers of its products, other online e-commerce and mobile e-commerce sites, including sites that sell or distribute digital content, media companies, web portals, comparison shopping websites, web search engines, and social networks, either directly or in collaboration with other retailers, companies that provide e-commerce services, including website development, fulfillment, customer service and payment processing. The Company is subject to general business regulations and laws, as well as regulations and laws specifically governing the Internet, e-commerce, electronic devices, and other services.