Abercrombie & Fitch Co was incorporated in Delaware in 1996. The Company is a specialty retailer, which operates stores and direct-to-consumer operations. Through these channels it sells products, including casual sportswear apparel, including knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, and outerwear; personal care products; and accessories for men, women and kids under the Abercrombie & Fitch, abercrombie kids, and Hollister brands. It also operates stores and direct-to-consumer operations offering bras, underwear, personal care products, sleepwear and at-home products for girls under the Gilly Hicks brand. As of January 31, 2015, the Company operated approximately 799 stores in the United States and 170 stores outside of the U.S. The Company operates in three reportable segments: U.S. Stores, International Stores and Direct-to-Consumer. Rooted in East Coast traditions and Ivy League heritage, it is the essence of privilege and casual luxury. The Adirondacks supply a clean and rugged inspiration to this youthful All-American lifestyle. Idolized and respected, it is timeless, and always cool. The essence of privilege and prestigious East Coast prep schools, abercrombie directly follows in the footsteps of it. Casual, with classic, preppy style, abercrombie kids aspire to be like their older sibling. The perfect combination of maturity and mischief, abercrombie kids are the signature of All-American cool. Hollister is the fantasy of Southern California. Young, spirited, with a sense of humor, Hollister never takes itself too seriously. The laidback lifestyle and wholesome image combine to give Hollister an energy that's effortlessly cool. Hollister brings Southern California to the world. Gilly Hicks is the cheeky cousin of Abercrombie & Fitch, inspired by the free spirit of Sydney, Australia. Gilly Hicks makes the hottest Push 'Em Up bras and the cutest Down Undies for young, naturally beautiful, confident girls. Carefree and undeniably pretty, Gilly Hicks is the All-American brand with a Sydney sensibility. It competes with individual and chain fashion specialty stores as well as regional and national department stores.