Bank Bradesco organized under the laws of Brazil was founded in 1943. The Company is a full-service financial institution providing, directly or through its subsidiaries various banking, financial, purchasing consortium management, asset management, insurance, investment banking, pension plan (or pension) and capitalization bond services for all segments of the Brazilian market. It operates and manages its business through two operating segments; the banking segment and the insurance, pension plans and capitalization bond segment. It operates primarily in Brazil. Its principal competitors are Grupo Segurador Banco do Brasil and Mapfre, Itaú Unibanco Seguros S.A., Sul América Cia. Nacional de Seguros, Porto Seguros Cia. de Seguros Gerais, Caixa Seguros, Zurich Santander Previdência S.A. and Allianz. The Company is subject to rules and regulations from the government.