Best Buy Co Inc was incorporated in the state of Minnesota in 1966 as Sound of Music, Inc. The Company is a retailer of technology products products, services and solutions. Its segments include Domestic and International. The Domestic segment is comprised of the operations in all states, districts and territories of the U.S., operating e-commerce, retail store and call center operations under various brand names including, Best Buy (bestbuy.com), Best Buy Mobile, Geek Squad, Magnolia Audio Video and Pacific Sales. It operates Best Buy Mobile stores-within-a-store and offer Geek Squad services in all of its U.S. Best Buy stores. In addition, it operates Magnolia Home Theater, Magnolia Design Center and Pacific Kitchen and Home store-within-a-store experiences in select U.S. Best Buy stores. The International segment is comprised of: all Canada operations, operating e-commerce and retail store operations under the brand names Best Buy (bestbuy.ca), Best Buy Mobile, Cell Shop, Future Shop (futureshop.ca) and Geek Squad; and all Mexico operations, operating under the brand names Best Buy (bestbuy.com.mx), Best Buy Express and Geek Squad. It operates Best Buy Mobile store-within-a-store concepts in all Best Buy branded stores in Canada. Its Domestic and International segments have offerings in six revenue categories: Consumer Electronics, Computing and Mobile Phones, Entertainment, Appliances, Services and Other. U.S. Best Buy online merchandise sales generally are either picked up at U.S. Best Buy stores or delivered directly to customers from a distribution center or retail store. Canada's online merchandise sales are picked up at its stores, delivered directly to customers from a distribution center or retail store, or delivered directly to the customer from the vendor. Its Canada stores' merchandise is shipped directly from its suppliers to its Canadian distribution centers. In order to meet release dates for certain products, merchandise may also be shipped directly to its stores from suppliers. Its Domestic and International segments purchase merchandise from a variety of suppliers. Its trademarks include Best Buy, Best Buy Mobile, Dynex, Future Shop, Geek Squad, Init, Insignia, Magnolia, Modal, My Best Buy, Pacific Sales, Rocketfish, and its Yellow Tag logo. The Company's competitors are traditional store-based retailers, multi-channel retailers, internet-based businesses and vendors and mobile network carriers who offer their products directly to the consumer. The Company is subject to the reporting requirements of the Securities Exchange Act and its rules and regulations.