Salesforce.com Inc was incorporated in Delaware in February 1999. The Company provides enterprise cloud computing solutions, with a focus on customer relationship management, or CRM, service offerings to its customers. The Company was founded on the concept of delivering CRM applications via the Internet, or cloud. The Company provides solutions in four core markets: sales, customer service, and marketing and cloud platforms. The Sales Cloud also refer to as the Salesforce1 Sales Cloud, is a solution for sales force automation and it enables companies to grow their sales pipelines, close more deals, improve sales productivity and gain valuable business insights. The Sales Cloud also encompasses partner relationship management functionality including channel management and partner communities, and real-time customer and contact information. The Service Cloud also refers to as the Salesforce1 Service Cloud, is a platform for customer service and it enables companies to connect with their customers and effectively address their service and support needs. The Marketing Cloud refer to as the Salesforce1 ExactTarget Marketing Cloud, is a customer platform for one-to-one marketing and it enables companies to bring in data from any source and deliver personalized interactions (digital marketing), mobile, social, web, or within their product. By combining its July 2013 acquisition of ExactTarget with existing marketing automation solutions, Company has created a marketing platform that allows marketers to manage their digital marketing, including email, mobile, social, web, marketing automation and data analytics, from a single platform. With the Salesforce1 ExactTarget Marketing Cloud, customer data can be routed into the Sales Cloud and Service Cloud in the form of leads, contacts and customer service cases to give companies a complete view of their customers. The Salesforce1 Platform is a cloud platform for developing customer apps. Salesforce1 Platform is delivered as a service, enabling anyone to build business apps without the burden of managing hardware and software. Salesforce1 Platform makes any app social and mobile by providing built-in social networking features, such as profiles, status updates and feeds, as well an interface that is optimized for viewing on mobile devices. With Salesforce1 Platform, developers, independent software vendors (ISVs), admins, employees and customers are able to access all their salesforce apps on any mobile device. Salesforce1 Platform gives customers the ability to create multiple copies of their organization in separate environments for a variety of purposes, such as testing and training. The Company also offers Professional Services including; consulting, deployment, training, implementation, integration and campaign services to customers to facilitate the adoption of its social and mobile cloud solutions. It offers a number of traditional classroom and online educational classes that address topics such as deploying, using, administering and developing on its service. It also offers classes for partners who deploy its service on behalf of customers. The Company service offerings are intuitive and easy-to-use, can be deployed rapidly, customized easily and integrated with other platforms and enterprise applications, or apps. It delivers solutions as a service via various Internet browsers and on mobile device operating systems. Its principal competitors include: enterprise software application vendors; cloud computing application service providers; software companies that provide their product or service free of charge, and only charge a premium for advanced features and functionality traditional platform development environment companies; and cloud computing development platform companies.
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