E-Commerce China Dangdang Inc is a limited company incorporated on January 7, 2000 and domiciled in the Cayman Islands. The Company is principally engaged in the sales of books, audio-visual products, periodicals, consumer electronics and other general merchandise on the internet. The Company's principal operations and geographic markets are in the People's Republic of China. It is a business-to-consumer, or B2C, e-commerce company in China. As of December 31, 2013, it offered approximately 990,000 book titles on its internet platform, including more than 920,000 Chinese language titles. It offers other media products and selected general merchandise categories on its internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. It also offers the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. The Company's competitors include: other B2C e-commerce companies; physical retailers, catalog retailers, publishers, distributors and manufacturers of its products, many of which possess brand recognition, sales volume and customer bases, and some of which currently sell, or in the future may sell, products or services through the internet; a number of indirect competitors, including internet portals and internet search engines that are involved in e-commerce, either directly or in collaboration with other retailers; and providers of electronic books and digital content. As of February 28, 2014, it registered 82 domain names, including dangdang.com, dangdang.com.cn and dangdang.cn, and 74 trademarks and service marks and had 107 trademark applications, 3 patents and 1 patent application pending in China.
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