Skullcandy Inc was incorporated in Delaware in 2003. The Company designs, markets and distributes audio and gaming headphones, earbuds, speakers and other accessories under the Skullcandy, and Astro Gaming. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries. The Company offers complementary audio products and categories such as sports performance, women's and wireless offerings, as well as partnerships with manufacturers to license the Company's brand and enhance audio quality. The Company distributes headphones and audio products to specialty retailers focused on action sports and the youth lifestyle with hundreds of independent snow, skate and surf retailers. The Company has expanded distribution to consumer electronics, sporting goods, mobile phone and big box retailers such as Best Buy, Dick's Sporting Goods, Fred Meyer, Target and Wal-Mart. The Company also produces and markets gaming headphones. The Company manages its business in two operating segments which are comprised of Domestic and International. The Company's operating segments and reporting segments are the same. The Domestic segment consists of Skullcandy and Astro Gaming product sales to customers in the United States. The Domestic segment also includes the majority of general corporate overhead and related costs which are not allocated to the International segment. The International segment includes Skullcandy product sales to customers in Europe, Asia, Canada, Mexico, through the Company's joint venture, and all other geographic areas outside the United States that are served by the Company's International operations. The Company operates exclusively in the consumer products category in which the Company develops and distributes headphones and other audio products. The Company competes with Sony, Bose, LG, Turtle Beach and Apple.
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