SodaStream International Ltd was incorporated in Israel. It manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. The Company's products are environmentally friendly, cost-effective, promote health and wellness, and are customizable and fun to use. In addition, its products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. It develops, manufactures and sells soda makers and exchangeable carbon-dioxide (CO2) cylinders, as well as consumables, consisting of CO2 refills, reusable carbonation bottles and flavors to add to the carbonated water. It currently sells its products through more than 40,000 retail stores in 41 countries. It distributes its products directly in 12 countries and indirectly through local distributors in its remaining markets. The Company's products are sold under the SodaStream brand name in countries and under the Soda-Club brand name or select other brand names in certain other countries. The Company's soda makers are free-standing, lightweight and compact, have a stylish design and do not require electricity. It offers a wide variety of more than 100 flavors. Several of its flavors, such as its cola flavors, are available in both regular and diet versions, and have similar taste profiles to many popular carbonated soft drinks. It is expanding the variety of natural and 'enhanced' flavors, including fruit, energy and isotonic blends, to satisfy evolving consumer tastes. It manufactures its own reusable carbonation bottles, which are the only bottles intended for use with its machines. It faces competition at several levels. The Company faces direct competition from manufacturers of other home soda makers. Existing competitors in certain regions include AGA and Vikingsoda (Nordics only), Soda 2000, Soda-Quick, Drink-it (India, Sweden), WasserMate, L'acqua di Qui and OBH/Nordica. The Company's products, which include both food products and compressed gas, are regulated by governments in jurisdictions in which it does business.