Tiffany & Co was incorporated in New York in 1868. It is a holding company that operates all business through its subsidiary companies. The Company through its subsidiary operates as a jeweler and specialty retailer of fine jewelry. The Company's product category is jewelry. The Company sells timepieces, sterling silver goods, china crystal, stationery, fragrances, personal accessories and leather goods. The Company is also Company is engaged in product design, manufacturing and retailing activities. Geographically it is segmented into four segments namely America, Asia-Pacific, Japan, Europe and UAE. The Company advertises in newspapers, magazines and through digital media. The Company engages in a program of media activities and marketing events to maintain consumer awareness of the Brand and TIFFANY & CO. products. The designations TIFFANY(r) and TIFFANY & CO. (r) are the trademarks of the Company. The Company encounters competitions in all product lines in which the company is active, and it competes on the basis of brand reputation for quality products, customer service and merchandising.