LendingTree Inc operates as a branded performance marketer. The Company serves as an ally to consumers who are looking to comparison-shop and make informed purchase decisions for loans and other important transactions. It provides consumers with an array of information and tools free of charge, conveniently located on its various websites. In addition, it provides consumers with access to offers from multiple providers that can compete for their business, usually through a single inquiry form. The Company is the owner of several brands and businesses that provide information, tools, advice, products and services for critical transactions in consumers' lives. Its family of brands includes: LendingTree, GetSmart, LendingTree EducationSM, LendingTree AutosSM, LendingTree Home ProsSM and InsuranceTree. It's four operating segments are lending, auto, education and home services. Lending segment mainly offers home mortgages, home equity loans and reverse mortgages. Auto segment offers a variety of resources to consumers seeking loans for purchasing new and used automobiles and for refinancing existing auto loans. Education segment offers referrals to more than 30 top-tier institutions and agencies for prospective students seeking institutions of higher education. Home services segment offers consumers opportunities to research and find home improvement professional services through its network of both local and national contractors. The Company faces competition from lenders that source consumer loan originations directly through their owned and operated websites or by phone.